About Us

Cherubi was founded by two women — a mom and an auntie — who saw kidswear through two lenses: practicality and playfulness. What started as a shared frustration with stiff, overly designed children’s clothes became a mission to create something better — clothing that’s soft, simple, and full of joy.

At Cherubi, we design with childhood in mind: full of movement, wonder, and a little mess. Every piece is made to feel good on delicate skin, hold up to busy little days, and look charming enough for keepsake photos.

We believe kidswear should be more than cute — it should be functional, thoughtfully made, and easy for real life. That’s why we focus on high-quality materials, gentle fabrics, and timeless designs that grow with your child and stay out of landfills.

Cherubi is a brand built by family, for families — celebrating comfort, care, and the everyday magic of growing up.